4 Things to Do When Starting a Small Business

Corinna and Theresa Williams sit on a yellow bench next to a cart full of linens at Celsious

Happy National Small Business Week! If you've been inspired by our co-founders Corinna and Theresa Williams' journey but don't know where to start with your own business, you're not alone. Below you'll find a list of things that the Williams sisters did while building out Celsious, which in hindsight, have been fundamental to their success.

Read on if you're considering opening a brick-and-mortar store or have already started down the path to entrepreneurship!

Here are 4 things we recommend doing when starting a small business:

1. Talk to the small business owners in your area

Get a sense of the challenges they face in your specific locality. See if they'd be willing to provide neighborly tips!

2. Take relevant courses

We recommend the courses offered by the Small Business Association.

3. Find professionals who will support you

Every business needs a good:

  • Lawyer
  • Accountant
  • Contractor
  • Human Resources (HR) Professional

Meet with at least three different people in each of those categories until you find the right fit. This will help you so much in the long run!

4. Have patience and fortitude because you'll run into many unexpected scenarios.

Every city is different, and we don't know what you'll be up against in your area, but you need to trust and believe in yourself and the vision you have for your business.

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Best of luck getting your business off the ground! ✨

If you're interested in entering the laundry industry, we have some additional tips, which you can find here.

And if you're interested in starting an e-commerce store, you can check out the five-part series that Theresa and Corinna did for Shopify's TikTok here.


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Tips by Corinna and Theresa Williams
Edited by Mutia Adisoma
Photo by West Elm (location: Celsious)

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